Campaigns / DraftKings × The Big Podcast / Season 2 Recap
● DRAFT Saved 2s ago
Report Sections
⋮⋮ 01 Cover
⋮⋮ 02 Campaign Overview
⋮⋮ 03 Headline Metrics
⋮⋮ 04 Top Episodes
⋮⋮ 05 YouTube "Best Ofs"
⋮⋮ 06 Top Social Posts
⋮⋮ 07 Custom Segment
⋮⋮ 08 Earned Media
⋮⋮ 09 Sentiment Wall
⋮⋮ 10 Closing
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Connected Data
YouTube Analytics
2.1M rows
Instagram + TikTok + X
7 accts
Meltwater (Earned)
312 hits
CSV: Big_Pod_Tracker.csv
855 rows

Headline Metrics

Section 03 of 10 · Auto-syncs nightly · Last refresh 04:12 UTC
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Hero Metrics
YT.episode_views
28M+
YouTube Episode Views
↑ 617% vs S1
YT.impressions
83M+
YT Episode Impressions
↑ 339% vs S1
SOCIAL.impressions
121M+
Social Impressions
↑ 860% vs S1
YT.channel_views
29M+
YouTube Channel Views
↑ 166% vs S1
YT.watch_hours
2.3M+
Hours Watched
↑ 601% vs S1
SOCIAL.eng_rate
7.9%
Social Engagement Rate
↑ 0.8pp vs S1
CALC.ctr
5.1%
Click-Through Rate
↑ 0.8pp vs S1
★
Top Performers · Ranked by views
S2 · EP31
MARLON WAYANS
Views / Downloads829,798
YT Impressions11,678,930
S2 · EP48
SHANE GILLIS
Views / Downloads422,669
YT Impressions3,958,249
S2 · EP69
MIKE TYSON
Views / Downloads437,582
YT Impressions5,608,869
S2 · EP58
DWIGHT HOWARD
Views / Downloads424,664
YT Impressions5,036,000
$
Campaign Value · Auto-calculated
$75.2M
Earned Media Value
Season 2 · YTD
⊕ Method: AVE + 3× multiplier ▾
Source
Impressions
CPM
Value
Paid distribution — YT episodes From YouTube Analytics
83.0M
$28
$2.32M
Paid distribution — Social cutdowns IG + TikTok + X (7 accounts)
121.0M
$15
$1.82M
YouTube "Best Ofs" Shorts 162 Shorts, branded segments
162.0M
$12
$1.94M
Earned press hits Meltwater · 312 articles
186.0M
$45
$8.37M
Earned social pickups SportsCenter, BR, Yahoo, etc.
421.0M
$22
$9.26M
PR credibility multiplier Applied to earned hits only (industry standard 3×)
—
× 3.0
$51.49M
total_value = (paid_imps × paid_cpm / 1000) + (earned_imps × press_cpm / 1000 × credibility_mult)
75,200,000 = (366M × $18 avg / 1000) + (607M × $35 avg / 1000 × 3.0)
Hero Metrics
7 tiles · 4+3 layout · synced

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4 + 3
2 × 4
List
Comparison ⓘ

Tile 1 · Data Binding

Bound to
𝑓
YouTube Episode Views
SUM(yt_analytics.views WHERE season=2)
29.5M
Display format
Rounding
Show delta vs comparison
+617% vs S1

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Single metric
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Available Metrics

yt.episode_views
yt.impressions
yt.watch_hours
social.impressions
social.engagement_rate
earned.press_hits
calc.emv_total
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